Support a young driver's charge toward the top ranks for one season of competition with a full professional karting team's support, with an option to renew. The marketing opportunities in pro kart racing cannot be undersold. Webcasts and highlight videos are the most viewed motorsports content type over the last five years, and coverage for pro karting has come leaps and bounds in that time. The sport also opens up employee and customer engagement opportunities, traditional marketing materials, social media marketing, sponsored and seeded content. The tiered championships of karting allow for family companies to scale alongside their racer while building their team and their culture. Prokart season packages can start as low as $10,000, but can scale to club racing levels with enough support. Non-exclusive championships means racers have the chance to run multiple seasons at once, given enough support.

A cost-conscious way to partner with a real racecar driver, club racers run in smaller, highly competitive divisions, racing niche or vintage cars in national championships that can offer flexibility to marketing partners. Showcar days are possible, along with opportunities for employee engagement and retention, like event tickets, hotel stays and pit pass raffles, given the caliber of venue these events typically take place at. The community atmosphere at these national level tracks makes road racing approachable, especially for companies that identify with the image of grassroots racing. Season packages at this level start at $30,000, but individual event schedules can also be arranged. Several kinds of oval and touring cars are also available for contract at similar rates, providing different potential brand images for those who prefer the grit of sprint and stock cars, or the festival atmosphere of endurance racing.

Professional race teams present opportunities for high-budget, top-tier championships and exposure, including the FIA Formula 4 US Championship and FIA Formula Regional Americas, which serves as the North American F3 series. These events are held at the most prestigious and renowned venues available. Options like US F2000 and Indy Pro 2000, the 1st and 2nd steps of the Road to Indy ladder, are also possible, though more expensive than formula racing over the course of a season, due to required engine rebuilds and higher damage rate, resulting from the unique strains of oval racing. Indy NXT, the Formula 3 World Series, and Formula E are all possible next steps for a road racer who finds success in these formulas. Season packages start at $200,000, and have the potential to scale into a title partnership with an emerging contender as affordably as is possible, with the opportunity to build the kind of valuable networks only available through high-level motorsport.